Generic Solutions

Address Enrichment

Accurate postal address information about an customer (Individual or corporate) is very critical for business as it is only information through which official correspondence is made with the customer . The correspondence could be as important as verification for proof of existence in that address, to, mailing offers to the customer about new product launches etc. Though it's such an important information, it is often seen that most of the time there are errors and variations in its recording and poses a real world problem. As with Name field, there could be spelling errors, abbreviation of common names, and improper postal code information. These errors lead to poor data quality and associated costs both direct and indirect to company are very high.

Address enrichment is process of correcting the information and validating the address by comparing with a standard reference data ,mostly the postal dictionary. In advanced countries such as UK, USA, the information can be validated upto the door number within the address, whereas in countries like India, it is still a challenge. With no standard representation of address and reliance on landmarks, this is a very complex task, particularly address in rural areas.

Posidex has built set of process to make this task simpler and can help the organizations to enrich the address by comparing it with standard postal dictionary. It can match the information in the address with the reference in the dictionary inspite of the variations. It can help suggest postal codes wherever it is missing and validate the address against the postal code provided.


For knowing further how Posidex can help your organization in Address Enrichment process , please contact and we shall be happy to demonstrate the fact.