PrimeMatch^® Data Management Suite

Data Profiler

Before embarking on the implementation of solutions for SVC or a MDM, it is necessary to understand the quality of the data on which these solutions are proposed. The implementation of these solutions involve interacting with different customer acquisition systems each with its own metadata or schema. Posidex's Data Profiling will help the customer understand the data and creating appropriate matching rules whether the attributes are reliable candidate for matching rule or not for building the single view of customer. Data Profiling does not need to be part of every transaction. It can be done once at the start or can be scheduled to monitor over the period of time. Posidex data profiling will help the organization for configuring libraries for cleansing / standardization , matching rules as well as for the enrichment of the data by identifying the various data anomalies.

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