Customer MDM

Posidex provides master data management capabilities as part of both Realtime entity search and Bulk entity search products. Master data management (MDM) is a method of enabling an enterprise to link and aggregate all of its critical data to one master file (also called customer master) which usually provides a common reference point. Entity resolution becomes a fundamental aspect of MDM. The growing emphasis on regulatory compliance has made the creating and maintaining of accurate and complete master data a business necessity. Given that data is usually used by multiple applications within an organization, an error in master data can cause errors in all the applications that use it. Hence an error free customer master is of paramount importance for enterprises these days. Providing a 360 degree view of your customer establishing linkages and relationships across products and lines of businesses.

Enterprises globally face significant challenges in reconciling their customer data impacting their business operations and profitability. Existing techniques for customer data management such as data matching have reached limitations in addressing today's big-data challenges of volumes, data quality and instant response required from querying system for real-time response. Posidex helps Enterprises answer these business critical challenges with our highly acclaimed and proven industry leading expertise in Entity resolution search engine technology. Posidex' disruptive technologies has motivated our clients to replace the existing solutions and achieve a lower Total Cost of Ownership (TCO) and very direct high return on investment by way of increased throughput and automated decisioning or straight through processing.

A Golden Record is a single, well defined version of an entity derived from its multiple versions across all systems in an organization ecosystem. It is a Single Version of Truth based on Survivorship Rules. The Survivorship Rules will determine the composition of a Golden Record and they run in an automatic setup to generate the Golden Record. These survivor rules have to be decided by the Client in consultation with Posidex.

The Survivor Record: From amongst the multiple records available for the entity across different systems, one is adopted as the Survivor record which will be based on certain rules. These are called the survivorship rules. The Survivorship rules will associate Priority to each record. The record with the highest priority will assume as the Survivor Record. The merging of fields varies from field to field and has to be jointly agreed upon before implementing them.

Identity search here is referred to the process of locating records relating to an entity within the data of interest. The entity could be an individual, firm or company etc. Name Matching is an important component of Identity search, which in many cases requires more information than a name alone. Apart from name matching, it will often be required to rely on other parameters, perhaps relation to a particular place (residential address), organization (office address), event (date of birth), or numeric identifier (PAN, telephone number, ID) to eventually match the entities. Matching names in databases has been a persistent and well-known problem for years. Among all the parameters considered to match the entity, Name and Address matching is a challenge and poses problems and the task becomes more difficult when the data dealt runs into millions / crores of records. Thus Identity search involves matching of several parameters each of which will throw their own challenges.
Note: For more details on 'Identity Resolution' Refer to 'Notes on Entity Resolution'. To meet the above needs of Identity Resolution, a robust Real time search engine for identity resolution viz., Prime 360 from Posidex Technologies has been developed.

Features

  • A new mathematical based text processing algorithm to address all the pain points of ER resolution.
  • The search engine can handle all the conceivable variations that a Name (Which could be Entity Name or Father Name etc.), or Address can undergo.
  • Handles the variations in DOBs, Contact Numbers
  • Text is processed as numbers. Number theory, set theory concepts are applied.
  • Both Phonetics and pattern recognition are used, which increases the positive matching accuracy
  • Very little reliance on dictionaries
  • High Precision & Recall.
  • In Memory Process: Asynchronous request processing listening on to a queue multi-threaded, multiple Workers simultaneously process the requests resulting in High throughput & lower Response time
  • Higher degree of control on matching. Configuration of rules and match tolerance. The matches are classified into System Matches & Referral matches. The System Matches can immediately be shared with the source system while the Referral Matches may be manually decisioned.
  • Criss-Cross Matching: Multiple value parameters like phone and Address shall be checked for cross matching arising out of the possibility that the values are not strictly bound by relevant fields. For instance, Office Address may be entered in fields meant for Residential address and mobile phone may be entered in Residential Land Phone field. Cross matching is checking of all possible combinations of relevant fields.
  • Intra Day Matching: The incoming requests can be stored in an Intraday table and the subsequent requests can be matched against the intraday table. This will ensure that a Entity details entered in multiple times even during short duration will be reported.
  • Provision for batch processing: If the need is to upload a batch of records in one go, the same can be uploaded through a UI, provided the uploaded file conforms to the required format. The matches can be downloaded.
  • Separate queues for real time requests and batch processing
  • Support for prioritization, dedicated queues to certain systems. Can be enforced, if required.

The organization shall make the complete legacy data as on a cutoff date in a staging area in the form of data files or in a database with all data definitions. The data attributes will be appropriately mapped and transformed to standard Posidex data model to accommodate the data from all the systems.

The following are the various integration modes supported:

  • Table to Table. The requests are placed in a table and the responses are fetched from another table.
  • Web Service integration
Note: Please refer to integration Document for technical details of integration.

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum.

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum.

Problem

Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum.

Solutions

Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum.

Benefits

Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum.

A large Financial services player is managing its goal of "getting a 360 degree view of their customer" using Posidex's validated technologies.

Problem

  • Inconsistent credit decisioning and slow turnaround time (TAT).
  • No consistent view of customers.
  • Multiple systems are inhabiting capabilities causing sub optimal lending.
  • Lack of decision tools and technology integration

Solution

  • Real time integration with all customer touch point systems. 360 view of the customer has improved lending quality.
  • Posidex Solution TAT reduced to less than a minute on 60 million customer base in real-time. Automated credit decisioning has reduced the workload of underwriters to fewer and consistent manual reviews.
  • Increased Return on Investment (ROI) with impact across verticals – Risk, Underwriting, Operations, Sales, Marketing, Credit and analytics. Less wait time for loan disbursal, enhanced productivity & profitability.
  • Average 10 to 20x improvement in the processing speeds.
  • Policy driven configuration, substantial improvement in process, Power of IT in the hands of business users

Benefits

Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum.

Problem

Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum.

Solutions

Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum.

Benefits

Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum.

Problem

Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum.

Solutions

Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum.

Benefits

Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum.

Problem

Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum.

Solutions

Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum.

Benefits

Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum.