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Many of the banks and financial institutions have distinct business units to handle retail loans each catering to a different product for example, Credit Cards, Personal Loans, Motor Loans, Farm Equipment Loans, Housing Loans etc. Since each of these units have multiple channels of customer acquisition and each of them operate independently.Due to lack of comprehensive realtime check , the bank or the financial institution does not get the real time exposure of the customer during the credit check process and might end up in giving multiple loans to the same customer. It is also seen that sometimes if the loan is rejected in a POS and before the details can be percolated across other POS , the customer takes the advantage of lapse of time and end up in getting the credit at another POS.


Traditional Identity Resolution techniques like fuzzy logics based on simple phonetics and match codes employed or embedded in numerous core banking products act on their own databases and are not designed to work across multiple CAS. Therefore to know the overall customer exposure , the organization has to have a centralized system which can interact with each CAS database and bring out the single view of the customer which can help the credit risk manager of each of the retail unit to take a sound decision.

The SVC Solution from Posidex is designed to address the pain point of the customer .The solution helps the banks to create a centralized repository of the customer from across all the CAS databases . It provides the integration interfaces and the controls through which each CAS can interact with the databases of other CAS for a real time exposure of the customer. The solution also allows for realtime field update of the customer data so that the information available is upto date and accurate.

Posidex Clean Customer List solution for marketing campaingns

Banks and Financial Institutions often rely on the BI solutions to perform analysis of their portfolio to improve operations. This portfolio is usually a set of customer data taken out of their data warehouse. However the BI solution does not look into data quality aspect and are focused only on the process of analysis on the data available at hand. Therefore there is a need for the institutions to identify a accurate and unique set of data for the purpse of BI. As the volumes increases to ten of millions of customer master records, identifying unique set of customer data is challenging and a gigantic task.

Posidex Direct Marketing solution helps the organization to quickly deduplicate the set of customer records and match them with the negative list to create a clean and unique customer list. This data is then linked with their transactional data and fed into the BI systems for a accurate analytics and scoring.

Benefits of Posidex Solutions
  • Substantial improvement in credit decisioning process
  • Accurate data for BI analytics and credit scoring
  • Effective compliance of AML regulations and risk mitigation
  • Integration with core customer acquisition system to meet KYC in real time.
  • Integration with core lending to detect number of attempts made by applicant and overall customer exposure .
  • Creation of clean list of customers for marketing campaigns (Cross Sell /Up Sell).
  • Address key business issues in target customer profiling, identifying cross/up selling opportunities and reducing customer churn leading to higher profitability with minimum default risks.


Client Testimonial

"This is to certify that a customer database was deduplicated using PrimeMatch® engine of Posidex. Matching rules were formed on different combinations using the Name, Father Name, Address, DOB, Phone, Mobile, Voter ID, PAN. The rule engine and the inbuilt data dictionary is configurable and allows us to determine the confidence of matching. We are fully satisfied with the quality of output. The support of Posidex Technologies is commendable"

Testimonial in PCQuest

"...This has resulted in an average dedupe percentage of 47% with Posidex as against the 21% with the older logic. The total estimated savings will be US $5 million PA assuming a 5% increase in approval and decline rates under the Posidex dedupe match logic and US $10 million PA with an assumption of 10% increase in approval and decline rates. All this has led to an almost 10 times improvement in processing speeds with minimal hardware requirements."

Testimonial by a consumer finance company

"As a part of our attempt to an improved credit quality process, we have successfully inte-grated PrimeMatch® with our core lending system for entity dedupe, property de-dupe and found it to be extremely useful to support our credit decision process and business risk management. The performance of the search engine in terms of quality of matches and the speed of the response is excellent for even large volumes of data. We are also very satisfied by the support of-fered by Posidex Technologies."