Golden Records

While the single view of the customer gives a real time unified view of the customer across the silo databases, it still suggests that the master information of the customer is recorded individually across all the silo systems and the changes to the master information in one system is not reflected across other systems. Golden Record is that record of the customer which reflects the unique values across all the parameters related to the identity information. To create the golden record , the entire customer data base has to be deduplicated and clustered or grouped based on the matching and grouping parameters. Merging is the process of consolidating all the records of the same customer in the confident cluster. The rules of merging will vary from organization to organization and depends upon the importance / reliability on the parameters of the participating systems.

PrimeMatch^® Data Management Suite from Posidex provides all the tools and technologies to help the organization for the creation of the Golden Record. Right from data consolidation, data quality improvements, entity resolution , deduplication, to clustering and merging process.

For knowing further how PDMS can help your organization in creating the Golden Record of the customer , please contact and we shall be happy to demonstrate the fact.

For demo, product and solution evaluations and pricing details please contact us.