Householding is grouping together of entities into "family units". It involves discovering relationships across customer base and build a family tree with other related entities. It is essentially a deductive linkage of records based on common attributes.
Aggregate and view interrelationships among entities: Capture relationships of entities and thereby provide comprehensive view of the entity at RCA level.
Householding and Family id creation.
- Customer segmentation
- Data-driven Marketing:
Know more about your customers. Cross-sell and Up-sell the right product to the right group of customers at the right time