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Solutions for Telecom Sector
Overview
Under TRAI and DoT recommendations, Service Providers in India have to adopt stringent Customer Verification (Know Your Customer [KYC]) norms for reducing the risks and ensuring National Security. Customer Verification involves establishment of the identity of the customer on the basis of required parameters like demographic data, location, occupation using identification documents to know thoroughly and comprehensively the customers.
Profiling can provide the management with a single view of the customers leading to complete information regarding a consolidated product holding of the customer / house hold. Corporate parent companies can use the existing customer data to cross sell/up sell other services like GSM, DTH, Landline, Broadband, VoIP etc.
Service Providers can use this technology for identifying multiple accounts of the same person and multiple customers in the same location (ex. People from the same family / company), this can lead to a direct reduction in billing / postage cost.
Segmentation helps Service Provider identify good customers for Postpaid Connections. Service Providers can also select prospective postpaid customers among a huge lot of prepaid customers. Service Providers can sell other services like GPRS, Caller Tunes, Voice Mail, 3G, Duplication of phone book, Mobile Tv to existing customers.
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