Telecom Sector

Industry Requirements :
The booming telecom industry has resulted in the establishment of a number of communications service providers . The telecom players are also providing value added services like Broadband, DTH etc leading to every company competing to catch the attention of their existing subscribers as well as potential customers. With the change in policy guidelines like number portability and strong regulatory mechanisms, it is a pressure on the companies to retain their competitive service advantage and towards this retaining subscribers is a tough challenge that many companies face in the telecom sector. Distinguishing between profitable and unprofitable subscribers , Identifying and nurturing profitable subscribers will help the companies drive profitability and growth. Therefore the companies require to have a complete view of subscribers , and an effective way to profile them. It will not only help them in develop marketing strategies for cross-selling and up-selling by targeting product offers to individual subscriber, but also safeguard themselves in acquiring a potential risky subscriber.

Extensively large volumes, multiple channels of customer acquisition , pressure on the sales to acquire a new subscriber quickly are making companies to resort to performing a basic and rudimentary check on the process of customer acquisition and due diligence. This is leading to poor data quality and duplicate records of subscribers. Since telecom business is a volume driven business, the cost of servicing per individual subscriber goes high if there are duplicate records of the same subscriber as they have to send multiple bills as well as reach out or include them in any campaigns. Having duplicate records also results in skewed analytical reports inspite of having the best BI tool in the market. This creates a negative impact for the company and unhappy subscribers for telecom, increases the costs ,missing revenue opportunities, impacting both financials and subscriber relationships .

Telecom companies require a quick and accurate single view of the subscriber data across all its various products and services. Householding and segmentation based on demographic data can also give insight into the subscriber behavior, purchasing patterns, and segmentation analysis.With very large volumes of subscriber data scattered throughout the enterprise, it requires a very sophisticated technology which is scalable and yet cost effective to get a quick single view of subscribers and analyze their behavior accurately.

Posidex Solutions

Realtime Check on the Subscriber Data

This solution enables the telecom companies to match on a negative list ,an external watch list or their own subscriber database during the process of subscriber acquisition. Currently in many telecos , each business unit and their application processing system independently interact with these lists or databases . There is a risk of each application processing system having its own set of matching rules leading to loss of integrity of the matching system while posing big risk for the regulatory compliance . Posidex solution enables the institution a seamless way of interacting with various application processing system to provide a single comprehensive match against these lists or databases . This enables the institution to govern the lists effectively and enable consistency of matching rules across all parameters.

Posidex solution is built on PrimeMatch^® , a very innovate and powerful entity resolution technology to deliver realtime processing on millions of records with utmost precision.

Single View of the Subscriber
Traditional Identity Resolution techniques like fuzzy logics based on simple phonetics and match codes employed or embedded in numerous acquisition system do not seem to be scalable enough to work on enormous volumes of subscriber data and consume huge computing resources. With the business process and analytics demanding accurate data on subscribers, the turn around time is very short.

The solution from Posidex is designed to address the pain point of the customer .The solution helps the telecoms to match the daily incremental data with the existing subscriber data to identify new subscriber accounts, append new information to the existing subscriber account as well as identify defunct accounts across all the CAS databases . It provides the integration interfaces and the controls through which each CAS can interact with the databases of other CAS for a singe view of the subscriber .

This solution from Posidex is built on SetMatch(R) which is a very innovative and radical way of approaching bulk deduplication scenarios to process trillions of comparisions in just few hours.

Benefits of Posidex Solutions

• Substantial improvement in decisioning process
• Accurate data for BI analytics and scoring
• Effective compliance of regulatory regulations and risk mitigation
• Integration with core customer acquisition system to meet KYC in real time.
• Creation of clean list of subscribers for marketing campaigns (Cross Sell /Up Sell) .
• Improving the efficiency of the unified billing process.
• Address key business issues in target subscriber profiling, identifying cross/up selling opportunities and reducing subscriber churn out leading to higher profitability with minimum default risks.