About the Client
India’s largest Private Life Insurance Company, has a nation-wide reach through 1000+ branches delivering world class financial services to customers
all over the country.
Client’s Pain Points
The Marketing division of the client dealt with huge volumes of sales leads and needed a master database of prospects.
Client was also facing several challenges with its existing solution:
The client deployed PrimeMatch® based Data Management Solution in the Marketing division to weed out duplicates in the Prospect Master Database.
PrimeMatch helped merge demographic information from multiple records and maintained a Single View of the Prospect.
In addition to this, POSIDEX provided another solution for Rural/Urban classification of the company’s policies based on the address mentioned in the policy.
This called for matching the addresses indicated in the policies with census data of the respective district, tehsil and village, which provides the basis for
rural/urban classification. The solution helped the client cut verification time from months to just weeks!