The Customer's expectations of brands and retailers go beyond their product or service. Hyper-personalization, lifetime value addition, frictionless transactions, and context-aware marketing needs of the new age shoppers can be met only through an orchestrated MDM. Deliver and exceed customer expectations despite the complexity of omnichannel-connected customer profiles, and experiences tracked from all interactions across all the channels.
Posidex has given a huge challenge to Retail master data management. Posidex is working on a Master Data Management solution for retailers and helping them to manage their master data. Master Data Management (MDM) is the technique of managing and controlling data within an organization. It is necessary to provide the right data to the right user at the right time using the right presentation. The challenges MDM in Retail are to control and provide relevant data to the right user at the right time.
Retail Industry Solutions
Solutions for the Retail sector to handle the following requirements
- Customer house-holding
- Bulk matching for campaign management
- Cross-sell and up-sell
Retail Data Analytics
- Customer Segmentation
- Customer Lifetime Value
- Customer Engagement