Customer Golden Record

Transform decision-making and customer interactions with all that’s knowable

Singular, Accurate, and Most Trusted Data at The Enterprise Level

Customers interact with you across departments, businesses, and platforms. That's why their data is scattered across multiple systems within your enterprise. The consequence? Your sales, marketing, and customer service are disjointed, bleeding revenue and letting opportunities slip.

Picture this: customer a purchases car insurance and a home loan from you. But because the records are not exact matches and business lines differ, you have two versions of the customer account.

Enter customer golden record— a solution that helps you introduce products faster, improve marketing campaigns, seize every sales opportunity, and deliver prompt after-sales, collections and a truly personal experience by combining the scattered customer records into one cohesive entity.

Banking and Financial Serices

Powerful Entity Resolution Engine

Number theory-based mathematical models & In-memory analytics

Banking and Financial Serices

Exceedingly Scalable

Tested and validated on hundreds of millions of records

Banking and Financial Serices

Highly Configurable

Flexibly define scope, tolerance & degree of matching

Banking and Financial Serices

Blazing Speed

Quick response time and high throughput, processing millions of data in hours

How Customer Golden Record Works

Consolidate customer data from different touchpoints

Customer Golden Record consolidates all accounts of a customer into one single source of truth based on survivorship rules. Using proprietary and advanced machine learning and mathematical models on multiple data sets, it detects duplicate records and then merges them into one golden record based on survivorship rules, which are highly configurable.

It employs a discerning eye to identify the best pieces of information (or attributes), sculpting a single, well-defined profile that encapsulates the essence of each customer.

Customer Golden Record raises the bar by making updation of Golden record in real time. It guarantees accurate linkages of records which are consistently updated whenever there are changes in source systems, providing you with the most comprehensive and precise customer information, always & anytime.

Posidex Customer Golden Record
Single Source of Truth
Single Source of Truth

The Customer Golden Record is your strategic advantage, capturing all the necessary information you need to know about a customer with precision. It doesn't just provide an edge; it delivers a competitive advantage by enhancing customer relationships and refining marketing methods with unprecedented accuracy and great capability for collections.

Infinite inputs. One record.

The Customer Golden Record is your strategic advantage, capturing all the necessary information you need to know about a customer with precision. It doesn't just provide an edge; it delivers a competitive advantage by enhancing customer relationships and refining marketing methods with unprecedented accuracy and great capability for collections.

Single Source of Truth

Customer Golden Record In Action

Banking and Financial Serices

More Sales

More understanding of customer needs allows you to pitch products relevant to their circumstances, increasing up- and cross-selling

Banking and Financial Serices

More Retention

Relevant products and personalized experiences make customers feel valued, increasing loyalty and making them less likely to switch

Banking and Financial Serices

More Compliance

Compliance becomes challenging with multiple versions of each customer record, while a golden record streamlines regulatory adherence

Banking and Financial Serices

Help in Collections in Skip Trace

The customer may not be available at the phone number mentioned in one source system. Golden Record provides other contact numbers through which customers can be reached.

See your customers and the opportunities in full with Customer Golden Record!