Customer Network Analytics involves identifying inter-relationship among customers and deriving insights which can provide value to the business be it through Marketing, enhanced Due Diligence, or Risk Mitigation. Our years of research around Entity resolution have allowed us to understand the data-related intricacies in getting an aggregated view of interrelationships among entities.
Customer Network Analytics Services
Network Analysis of Customer helps in capturing relationships of entities and thereby provides a comprehensive view of the entity at an individual level, household level, group levels, etc.
Based on the relationship attributes available, business users can identify the linkages such as family, household, co-worker, business associate, accomplice, etc. Helping businesses to expand (Cross-sell) by extending suitable products to the associates.
It also helps businesses mitigate risks by exercising caution in dealing with relatives/associates of a fraudulent person. Measure how your product or service falls short, meets, or exceeds customer expectations. Make Posidex’s Customer Network Analytics the cornerstone of your business strategy.
Customer Analytics Solution Highlights
A comprehensive view of customers across products and lines of businesses along with associated entities.
Grouping together entities into "family units". It involves discovering relationships across the customer base and building a family tree with other related entities. Deductive linkage of records based on common attributes.
Graphical representation of relationship Hierarchy. It can be used extensively where the understanding relationships to unearth tax evasion and other suspicious transactions.
Powerful Search Results
In memory processing and inbuilt analytics to deliver powerful search results with high Precision & Recall.
Agnostic to databases, hardware, applications, and operating systems, Lower TCO, higher ROI, and higher resource utilization.