Marketers have long sought a means that can capture customer reactions immediately, does not intrude into those reactions, minimizes bias, and can affordably be applied to customers in relatively large numbers. POSIDEX Real-time Customer Insights rises to this challenge. As organizations become more and more customer centric, a real-time single view of the customer relationship and product holdings across all the channels of the businesses becomes critical. As POSIDEX Real-time Customer Insights covers the complete customer journey, the data it generates will be useful to virtually every customer-facing part of your business — from marketing communications and PR to operations and service delivery.
A point to note however, is real-time customer Insights varies from the perspective it is carried out. Core Business Operations need it for the purpose of decisioning (credit decisioning, prior relationship etc). For the purpose of risk mitigation, the insight is based on checks against negative data/defaulters data. Statutory compliance requires that the due diligence is carried out against the restricted entity data, PEP data, etc. Sales & Marketing use customer insights for conducting campaigns and need to perform checks against do not call list etc. Insights gained from POSIDEX solution helps you dive deep into the rich perceptual and emotional worlds human beings live in. It can also lead to real-time action as it can be acted on immediately.