Posidex Technologies

Platform Overview

Posidex's Prime MDM, which is Customer MDM platform provides our clients a game changing ability to manage the customer data in real-time with great accuracy and integrity thereby strengthening the scope of the processes in Customer Onboarding, KYC Due Diligence, Operations, Marketing, Fraud Detection, Risk Management, Compliance and Customer Experience.

Prime MDM

Master Data Management

Prime MDM Platform powered by PrimeMatch® technology enables your organization to build one master record or the golden record of every unique customer across all your business source systems. This golden record of the customer can be linked to transactional data in real time to generate multiple contextual views facilitating the organization to drive better customer engagement.

Prime CDP

Customer Data Platform

Customer data platforms that simply rely on unique identifiers to reconcile or identify the customers, expose enterprises to skewed customer related analytics, putting organizations to operational as well as regulatory risks. Prime CDP leverages Machine Learning, inbuilt data quality management, sophisticated entity resolution and In Memory analytics to provide a near instant and highly accurate single view of your customer.

Products Overview

With patronage of over 18 years and innumerable installations integrated with some of the most critical applications, Posidex's products are closely aligned with Industry requirements for managing their customer data efficiently. Deep dive into each of the products which are made for the world and proud to be made in India.

Prime360

Prime360 (powered by PrimeMatch® technology) is a product for Real-time Entity Search and Match. Helps facilitate any interacting system to perform an identity search within the target data collated from various source systems. Offered in three variants viz., Prime360 Lite, Express and Advanced.

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CLiP (powered by SetMatch technology) is used for One-time de-duplication, UCIC (Unique Customer Identification Code), Golden Record, Family ID Creation and/or to meet any incremental matching requirements for identifying unique customer records across various products and lines of businesses. CLIP plays a pivotal role when you want to establish linkages between records where there is no unique Identifier across the data sources.

Screen

ScreenCustomer.com is a cloud based Watchlist ‘Name scanning’ bureau service for matching prospective or current customer data with various lists like Federal Reserve/RBI list, OFAC, UN Sanctions list, PEP etc as part of Regulatory Compliance, CFT (Combating Financing of Terrorism), KYC (Know Your Customer) and other EDD (Enhanced Due-Diligence) requirements.

PrimeVer

PrimeVer helps automate the process of validation of the customer information coming from multiple providers making the process simple, streamlined and quick. This unlocks the organization’s potential for faster onboarding and quick decisioning with the respect to the suspect cases.

PropEx

PropEx is a property de-duplication solution used for Movable and Immovable assets. It helps in identifying unique properties to avoid re-mortgaging of the same property. For Mortgage loans, it is imperative to ensure that the property being financed is not previously financed. Apart from this, it will be useful to determine the complete exposure of the Project that is being considered for funding and the builder’s exposure.

PosCKYC

POSCentral Know Your Customer is built on the basis of an initiative taken by the Indian Government. It enabled customer to complete their KYC process only once across the financial sector. The objective is to reduce the burden of producing KYC documents by customers every time they interact with a different Service Provider.

Technology Overview

Posidex's innovative PrimeMatch and SetMatch Technology are game changing approaches of integrating and serving the customer data instantly to all the business source systems for the purpose of customer due diligence. Explore the exciting PrimeMatch and SetMatch Technology.

PrimeMatch

PrimeMatch® is a path breaking search technology for entity resolution and analytics providing the benefits of scalability to millions of records with great accuracy with an instant response. PrimeMatch® delivers the highest possible reliability when searching, matching, screening or grouping data based on demographic parameters of identification in spite of errors and variations in each parameter.

SetMatch

The deduplication process is a problem of quadratic complexity which means the number of iterations goes up exponentially as the volume of data increases. Conventional approaches takes a long time and significant hardware resources. SetMatch technology can achieve such large scale deduplication and matching process in a fraction of time and with significantly less hardware resources.

Posidex is proud to be SME Category sponsor for the prestigious Nasscom product conclave

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From Random records to Reliable Golden Record

Explore Prime MDM

AI-driven Customer 360 Data transformations

Explore SetMatch

Accurate, Scalable,
Real-time Data Matching

Explore Prime360

Platform

Prime MDM

Customer Master Data Management

Assign a unique customer code by unifying customer records created in silos across all your business source systems. This accurate and trusted master record information, which is prioritized based on survivorship rules, stores all the current and past demographic information of the customer.

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Solutions

PrimeView

Realtime 360 View of the customer.

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PrimeWatch

Screen customers against Sanctions List.

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PrimeNetwork

Discover inter customer relationships.

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PrimeBoard

Digital customer onboarding solution using AI, Deep Learning and Maching Learning.

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EntityMatch

Entity matching is the first step towards entity resolution.

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ScreenCustomer

Name Scanning made easy.

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“The total estimated savings will be Rs.225 million PA assuming a 5% increase in approval and decline rates under the Posidex dedupe match logic. All this has led to an almost 10 times improvement in processing speeds with minimal hardware requirements.”

Assistant General Manager, ICICI BANK

“Posidex is a truly innovative Technology solutions company. We have always found Posidex very hungry to scale their solutions, always willing to improve the efficacy & effectiveness of their algorithms & they have a brilliant Entity Resolution solution. Posidex is forward looking company with very capable & humble leadership & management team & amenable to co-create new solutions with their customers. We are very happy of our association with Posidex and find it mutually beneficial.”

Group Head - IT & CIO, HDFC BANK

“We re-engineered our complex Internal dedupe process at Magma Fincorp powered by Posidex Primematch engine, which helped us immediately through quick fire search results based on complex algorithms and rules. The flexibility of the tool is quite impressive! We could do further data quality analysis with their Posilytics add-on tool giving insights into our data.”

VP - IT, MAGMA FINCORP

“As a part of our attempt to an improved credit quality process, we have successfully integrated PrimeMatch(R) with our core lending system and found it to be extremely useful to support our credit decision process and business risk management.”

CTO, RELIANCE CONSUMER FINANCE

By Industry

Banking / Financial Services

Providing Hyper-personalized, customer-centric, fast, and real-time financial services in the digitally transformed banking and financial sectors.

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Insurance

Only the most accurate data is the need to enable trusted solutions in enhancing Insurance price policies, risk management, fraud detections and compliance.

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Retail

Increase Customer Loyalty using hyper-personalization and data-driven recommendations to boost retail sales and customer retention.

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Telecom

A complete customer picture can help understand telecom customer's pain-points, identify churn, and targeted marketing at the right time to improve customer retention.

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Government

Use data to modernize government operations and improve citizen services even with high volumes of data with the help of most trusted, secure, and golden data records.

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Healthcare

Providing trusted, compliant, and secure data for healthcare industries with high compliance and regulatory protocols to ensure healthy insights from a complex landscape.

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Functional Area

Customer Onboarding

Conduct a comprehensive KYC Check at every step of your customer onboarding process. Identify if the customer being onboarded has any prior relationship with your organization across all the business source systems, by checking on the details submitted by the customer for the POA and the POI documents.

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Compliance

Enforce and ensure Regulatory compliance by a thorough KYC check as well as screening against lists authorized by the regulatory authority. This could be UN Sanctions list, OFAC list, Defaulters / Negative list etc.

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Fraud & Risk

Get not only 360 degree view of the customer but also identify any associations or relationships with other customers like being an co-applicant or guarantor or sibling or parent of a person which is under scanner or employee of an organization which is getting delinquent etc. This will help underwriters score the risk as well help identify frauds etc.

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Operations

Get up to date contact information of the customer. Often the customer's information like phone, number, address or the employer changes during service period of the customer and this affects the inability to contact the customer for recovery or collections.

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Marketing

Drive campaigns based on trusted data of your customers and prospects.

Understand customer behavior, propensity and churn. Identify cross sell and upsell opportunities based on the real-time single view of the customer along with all the transactional relationships.

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Customer Service

Provide a great customer service through a accurate and a comprehensive 360 degree view of the customer covering all the customer's interactions with a accelerated response time.

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Technology

PrimeMatch

Worlds most unique entity resolution engine.

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SetMatch

Worlds most powerful deduplication process.

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Resources

MEDIA

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EVENTS

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TESTIMONIALS

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CASE STUDIES

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PLATFORM

Platform Overview

Prime MDM

Master Data Management

Prime CDP

Customer Data Platform

Point Solutions

Cloud Solutions

By Industry

By Function

Products

Products Overview

Prime360

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Screen

PrimeVer

PropEx

PosCKYC

Technology

Technology Overview

PrimeMatch

SetMatch

Resources

Resources Overview

About Posidex

Team Posidex

Company Overview

By Industry