







The growth of your business remains hidden in Contextual Customer Insights (CCI)
One platform that supports all business requirements and the entire customer lifecycle

Customer
lifecycle
What is the growth potential in your existing customer base?
Can you cross or up-sell other products or services to an existing customer?
What is the right set of audience and segments for specific marketing efforts?

Customer
lifecycle
Are you confidently identifying whether a customer is new or existing?
Does the customer identity verifies with ID databases?
What are the negative or risk indicators that should trigger enhanced due diligence?

Customer
lifecycle
What is the exposure risk posed by a customer and their connected network?
What reputational or regulatory red flags is the customer associated with?
What is the overall household or group-level credit exposure of the customer?

Customer
lifecycle
Are you ensuring compliance with a single, consistent ID across all customer interactions?
Are you screening customer data against AML watchlists and negative databases to meet regulatory norms?
Are you verifying identity and documentation rigorously to maintain KYC compliance?

Customer
lifecycle
Are you uncovering identity anomalies like the same national identifier linked to multiple names?
Is your system screening customers against global watchlists for AML, FATCA, and sanctions?

Customer
lifecycle
Are your products and services aligned with the right segments to drive satisfaction and loyalty?
Are you delivering personalized experiences based on each customer’s behavior and lifecycle stage?
Are you using a unified customer view to enable seamless, consistent interactions across channels?

Customer
lifecycle
Which is the unique dataset for growth outreach and lead generation?
What is the right set of audience for specific marketing efforts?
What is the growth potential in your existing customer base?

Which is the unique dataset for growth outreach and lead generation?
What is the right set of audience for specific marketing efforts?
What is the growth potential in your existing customer base?

Customer
lifecycle
Does this prospect qualify as the right customer for you?
Are your new customers verified and compliant?

Customer
lifecycle
Are you creating a personalized experience for every customer based on their engagement?
Are you tailoring your products and services to the right customer segments?

Customer
lifecycle
Are you detecting fraudulent activities in real-time?
Are you proactively preventing fraud at every step?

Customer
lifecycle
Are you identifying credit risks before they become a problem?
Are you proactively preventing fraud at every step?

Customer
lifecycle
Are you onboarding customers without risking AML/Unique customer compliance norms?
Are you compliant with every customer interaction and with changing demographics?

Customer
lifecycle
Contextualizing customer insights across sectors
Banking

Financial Services

Insurance
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Credit Bureau

Retail

Stock Market

Telecom
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Contextual Customer Insights delivered through PrimeMDM


Built for clean, connected, and compliant customer data. From the ground up.
Customer 360° View
Connect data across products, channels, and touchpoints to deliver a comprehensive customer 360° for personalization, onboarding, cross-sell, and risk management
Data Quality assessment & enrichment
Proprietary, advanced dictionaries and configurable rule sets identify and correct incomplete or inaccurate information across critical fields with 99.5% accuracy.
Data Cleaning & Standardization
Intelligently parses, cleanses, and standardizes key fields like names and addresses, ensuring every record is accurate, validated, and ready for downstream use.
Deduplication & Record Linkage
Link and deduplicate records, even in the absence of common identifiers like PAN or SSN, by analyzing multiple data points for a complete, accurate, single view of every customer.
Data Lineage & Governance
Robust governance policies maintain data quality and security. Audit-trails on every data change keep you compliant from day 1.
User-friendly Dashboard
Review results, manage dictionaries, and track data changes from an intuitive, user-friendly interface designed for efficiency and transparency.
Where leading enterprises find their competitive edge
enterprises
Customer success stories
Hear from our customers
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