MDM Graphic Desktop

Prime MDM

Customer Master Data Management

Assign a unique customer code by unifying customer records created in silos across all your business source systems. This accurate and trusted master record information, which is prioritized based on survivorship rules, stores all the current and past demographic information of the customer.

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Testimonials Graphic

By Industry

Banking and Financial Serices

Banking / Financial Services

Providing Hyper-personalized, customer-centric, fast, and real-time financial services in the digitally transformed banking and financial sectors.



Only the most accurate data is the need to enable trusted solutions in enhancing Insurance price policies, risk management, fraud detections and compliance.



Increase Customer Loyalty using hyper-personalization and data-driven recommendations to boost retail sales and customer retention.



A complete customer picture can help understand telecom customer's pain-points, identify churn, and targeted marketing at the right time to improve customer retention.



Use data to modernize government operations and improve citizen services even with high volumes of data with the help of most trusted, secure, and golden data records.



Providing trusted, compliant, and secure data for healthcare industries with high compliance and regulatory protocols to ensure healthy insights from a complex landscape.

Functional Area

Customer Onboarding

Conduct a comprehensive KYC Check at every step of your customer onboarding process. Identify if the customer being onboarded has any prior relationship with your organization across all the business source systems, by checking on the details submitted by the customer for the POA and the POI documents.

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Enforce and ensure Regulatory compliance by a thorough KYC check as well as screening against lists authorized by the regulatory authority. This could be UN Sanctions list, OFAC list, Defaulters / Negative list etc.

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Fraud & Risk

Get not only 360 degree view of the customer but also identify any associations or relationships with other customers like being an co-applicant or guarantor or sibling or parent of a person which is under scanner or employee of an organization which is getting delinquent etc. This will help underwriters score the risk as well help identify frauds etc.

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Get up to date contact information of the customer. Often the customer's information like phone, number, address or the employer changes during service period of the customer and this affects the inability to contact the customer for recovery or collections.

Explore Operations


Drive campaigns based on trusted data of your customers and prospects.

Understand customer behavior, propensity and churn. Identify cross sell and upsell opportunities based on the real-time single view of the customer along with all the transactional relationships.

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Customer Service

Provide a great customer service through a accurate and a comprehensive 360 degree view of the customer covering all the customer's interactions with a accelerated response time.

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MDM Graphic

Worlds most unique entity resolution engine.

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MDM Graphic

Worlds most powerful deduplication process.

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