Customer Entity Resolution and Matching

Streamline onboarding and enhance customer trust

Find out how
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Benefits

Data into actions and insights

Automate Payment Gateways

More daily applications processed with 2 sec processing

Faster Onboarding

Simplify customer onboarding by matching demographic data with KYC details in real-time

Match & Merge

Determine when entities are the same, possibly the same, related or possibly related

Perpetual Vetting

Continuous customer vetting for real-time understanding of the risk or opportunity

Regulatory Compliance

Meet stringent KYC, AML, and data privacy regulations with accurate, validated customer information
The Impact

Dynamic, innovative, multi-use

5B
Customer data handled
2B
Records processed every day
750M
Consolidated profiles
36%
Reduction in customer recordsafter consolidation

Real time customer data validation

Link records across multiple systems, services, and disparate data sets to collect all the common information about one customer.

Eliminate manual errors through automated entity matching, reducing duplicate entries and inconsistencies.

AI-powered entity resolution engine assigns authenticity scores to each record for better decision-making

Flowchart illustrating customer entity resolution with a profile of Aayan Raghuvanshi, showing data from lending system and client applications comparing Vahan Database and Income Tax Department records leading to next step or rejection.
What is customer entity resolution and matching

Authenticate, validate, and score customer demographic details

The key to a better customer experience is gathering all the information about a customer and deriving actionable insight from it. The first step to this is linking customer records across with Customer Entity Resolution and Matching.

With unparalleled performance and accuracy and a real-world understanding of data, the solution has been deployed to match millions of customer records.

Step 1:

Locate every occurrence of a customer across all enterprise systems, apps, and knowledge bases, whether on-premises or in the cloud

Diagram showing a central circle with a smiling woman labeled Pol: Shreejitha Kumari, connected by lines to five surrounding circles labeled Source 1 to Source 5.
Diagram showing a person labeled Pol: Shreejitha Kumari on the left, connected by lines to three columns labeled Source 1, Source 2, and Source n with multiple horizontal colored bars and intersecting lines between them.

Step 2:

Cross-reference customer details them with multiple sources and assign match scores

Step 3:

Authenticate and validate the data a customer submits during onboarding with KYC details

Digital interface showing a photo of a woman named Shreejitha Kumari, a citizen ID card, and a document with a green checkmark labeled KYC Complete.
Features

Built for precision

Scalable
Upload bulk batches of customer records with no constraints on the number of fields
Customizable
Define match rules at a granular level for several parameters for true match authenticity
Agile
Straightforward API integration with optional performance, fast result, and minimal latency
No Limitatoins
Agnostic to hardware, applications, and operating systems
Cost Effective
Lower total cost of ownership and higher return on investment
ML Powered
Built to overcome data availability, quality, and variation issues
Platform

Delivered through PrimeMDM Platform

Solve all customer data challenges with one suite powered by AI//ML
Why Posidex

The most powerful entity resolution engine

ML model trained on

5 billion customer data

Identifies

200% more correct matches

Very high throughput with

Real-time responses

Built for compliance with

Privacy by design

Leaders choose us for ‘The Posidex Advantage’

Attain a single source of truth

We enable your teams with an all-encompassing real-time view of customers for profiling, synchronization, lineage and governance.

Enable global customer insights

Our solutions support federated and encrypted global customer search to unlock comprehensive insights.

Solutions that grow with you

With the capacity to manage 5 billion records in one go, our solutions scale effortlessly while delivering pinpoint accuracy of 99.5%.

Flashfast implementation and time-to-value

We offer one of the quickest deployments in the industry with ease integration. Our solutions are implemented as fast as just 3 months as opposed to the 1-year traditional industry standard.

Pay only for what you need

Whether for data quality, management, risk or compliance, we adapt to your unique needs with a wide array of customizable solutions.

Maximize returns with minimal investment

Our solutions are designed for minimal infrastructure and low total cost of ownership, so every dollar spent propels you toward greater profitability.

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Federated and privacy-enhanced

Maximize returns with minimal investment

Our solutions are designed for minimal infrastructure and low total cost of ownership, so every dollar spent propels you toward greater profitability.

Orange speaker icon with sound waves indicating volume or audio.
360° real-time view

Attain a single source of truth

We enable your teams with an all-encompassing real-time view of customers for profiling, synchronization, lineage and governance.

Orange gear icon with a clock hand inside, symbolizing settings or time management.
Scalability and precision

Enable global customer insights

Our solutions support federated and encrypted global customer search to unlock comprehensive insights.

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Speed to success

Solutions that grow with you

With the capacity to manage 5 billion records in one go, our solutions scale effortlessly while delivering pinpoint accuracy of 99.5%.

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Flexible buying option

Flashfast implementation and time-to-value

We offer one of the quickest deployments in the industry with the ease integration. Our solutions are implemented as fast as just 3 months as opposed to the 1-year traditional industry standard.

Red heart shape with a golden ring wrapped around it on a white background.
Low TCO, High ROI

Pay only for whatyou need

Whether for data quality, management, risk or compliance, we adapt to your unique needs with a wide array of customizable solutions.

Hear from our customers

Posidex is a truly innovative Technology company. We have always found them very hungry to scale. Posidex is forward looking company with very capable & humble leadership. We are very happy of our association with Posidex and find it mutually beneficial.

Group Head - IT and CIO
Banking

This is to certify that Posidex has successfully implemented De-duplication for LIC's Customer Identification as per the RFP terms and conditions. The volume of customer records processed are over 750M.

Secretary IT/BPR
Life Insurance

“The total estimated savings will be Rs. 225 million PA assuming a 5% increase in approval and decline rates under the Posidex dedupe match logic. All this has led to an almost 10 times improvement in processing speeds with minimal hardware requirements.”

Assistant General Manager
Banking

Frequently asked questions

What is customer entity resolution and matching?

Customer entity resolution and matching is the process of identifying records from different systems or data sources that belong to the same customer. It compares attributes such as names, addresses, contact details and other demographic information across all enterprise applications, databases, and knowledge bases to determine whether records represent the same, similar or related entity. This helps organizations create a more accurate and unified view of customer data.

Why is customer entity resolution important for businesses?

Customer data is often distributed across applications, products, business lines and databases, with duplicate, incomplete or inconsistent records. Customer entity resolution and matching links these records to the right customer, helping organizations improve data accuracy, reduce duplication, accelerate onboarding and build a more complete customer view.

What is customer record matching software?

Customer record matching software compares customer records from different sources and determines whether they refer to the same entity. Posidex’s solution is far more advanced. Think of it as a specialized customer record matching software that connects disparate systems, services, and datasets to construct a unified view of each customer without requiring a shared unique identifier. It cross-references customer details against key identity documents and utility proofs (including PAN, Aadhaar/SSN, Passport, Voter ID, Driving License, and utility bills) to ensure seamless customer data reconciliation.

What’s the difference between customer data reconciliation and entity resolution?

Customer data reconciliation involves comparing customer information across different systems and identifying discrepancies, duplicates and inconsistencies. Entity resolution helps establish which records belong to the same customer so that information from multiple sources can be linked and consolidated. This creates a more consistent customer view and reduces errors caused by fragmented records.

What is the difference between entity resolution and data deduplication?

Data deduplication primarily focuses on identifying and removing duplicate records. Entity resolution goes further by determining whether different records represent the same real-world entity, even when the records contain variations or incomplete information. Entity resolution can therefore support deduplication as well as customer linking, relationship discovery, identity validation and the creation of unified customer profiles.

Why is entity deduplication in banking crucial?

Entity deduplication in banking identifies multiple records that represent the same customer across systems such as core banking, lending, credit cards and other applications. It eliminates fragmented customer profiles across siloed systems. This helps banks create a reliable customer identity and improve downstream risk, compliance and business processes.
Posidex’s entity resolution technology successfully consolidated over 750 million records for major life insurance firms, eliminating duplicate entries while delivering 99.5% match accuracy. Trained on over 5 billion customer data records, the machine learning engine overcomes data quality variations, spelling errors, and missing fields to identify 200% more correct matches than conventional systems.

What is real-time entity resolution for BFSI?

Real-time entity resolution for BFSI identifies and matches customer records as a transaction, application or customer interaction occurs rather than waiting for a periodic batch process. It can help banks, insurers and other financial institutions validate customer information during onboarding, KYC processes, payments and other time-sensitive workflows. Posidex supports real-time matching and API-based integration for low-latency use cases.

How does real-time customer data validation work?

Real-time customer data validation compares information submitted by a customer against relevant records or data sources while the customer is being onboarded or serviced. Entity matching can identify inconsistencies, duplicates and potential matches, allowing organizations to validate customer information before proceeding with a business decision. Posidex's solution supports real-time validation of customer demographic information against KYC details.

What should businesses look for in customer entity resolution software?

Organizations should evaluate accuracy, matching flexibility, scalability, real-time performance, API integration, support for multiple data sources and the ability to handle variations in customer information. For BFSI organizations, it is also important to consider KYC and AML requirements, privacy, auditability and the ability to support both real-time and bulk matching.

What makes Posidex the preferred platform for customer data reconciliation and enterprise entity resolution?

Posidex provides an agile, high-throughput platform for customer entity resolution and matching that is completely agnostic to databases, hardware, operating systems, and applications. Powered by an in-memory processing engine, it delivers 99.5% match precision with minimal infrastructure requirements, resulting in a lower total cost of ownership (TCO) and higher return on investment. Additionally, Posidex offers rapid deployment that can be fully operational in as little as 3 months, compared to the 1-year traditional industry standard.

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