Customer Centricity

Single, trusted, unique customer ID that fuels personalized experiences, compliance, and growth

Find out how
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Benefits

Data into actions and insights

Enhanced Operations

More daily applications processed with 2 sec processing

Ensuring Compliance

Easy matching with external data for regulatory purposes

Cross-Sell

Identify relationships across multiple banking systems with unified data

Smoother Underwriting

Seamlessly offer a spectrum of products to your customers

Redefine Experience

Better engage customers by knowing who they are and what they are looking for
The Impact

Straight-through processing

5-15x
business growth
2sec
processing TAT
What is customer centricity

Aggregated, consistent, and holistic representation of customer data in one place

Have siloed customer data anywhere in the business?
‍
Customer Centricity consolidates it, unifying all data on a customer across lines of business to create one unique customer identifier.

Advanced AI and ML-powered algorithms match and link customer records across various systems, eliminating duplicates and generating a unique ID with both permanent data (name, father's name, DOB) and dynamic elements (address, phone number).Streamline onboarding,

comply with regulatory mandates, and deliver personalized services.

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Features

Secure, quick, and scalable

Environment Agnostic
Works in single, multi-cloud, hybrid, or on-premise with minimal transformation
Configurable
Define data fields, set matching conditions, and rank results for accurate results
Batch Processing
Supports large-scale deduplication for efficient customer data management
Cross-LOB Linkage
Link customer information across various lines of business
Seamless Integration
Plugs right into your ecosystem with API and SOA
Scalable
Handles large datasets and evolving business needs
Why Customer Due Diligence

Customer data and insights in real-time

ML model trained on

5 billion customer data

Fewest false positives with

99.5% matching accuracy

Very high throughput with

Real-time responses

Built for strictest requirements

Compliance-driven

Leaders choose us for ‘The Posidex Advantage’

Attain a single source of truth

We enable your teams with an all-encompassing real-time view of customers for profiling, synchronization, lineage and governance.

Enable global customer insights

Our solutions support federated and encrypted global customer search to unlock comprehensive insights.

Solutions that grow with you

With the capacity to manage 5 billion records in one go, our solutions scale effortlessly while delivering pinpoint accuracy of 99.5%.

Flashfast implementation and time-to-value

We offer one of the quickest deployments in the industry with ease integration. Our solutions are implemented as fast as just 3 months as opposed to the 1-year traditional industry standard.

Pay only for what you need

Whether for data quality, management, risk or compliance, we adapt to your unique needs with a wide array of customizable solutions.

Maximize returns with minimal investment

Our solutions are designed for minimal infrastructure and low total cost of ownership, so every dollar spent propels you toward greater profitability.

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Federated and privacy-enhanced

Maximize returns with minimal investment

Our solutions are designed for minimal infrastructure and low total cost of ownership, so every dollar spent propels you toward greater profitability.

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360° real-time view

Attain a single source of truth

We enable your teams with an all-encompassing real-time view of customers for profiling, synchronization, lineage and governance.

Orange gear icon with a clock hand inside, symbolizing settings or time management.
Scalability and precision

Enable global customer insights

Our solutions support federated and encrypted global customer search to unlock comprehensive insights.

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Speed to success

Solutions that grow with you

With the capacity to manage 5 billion records in one go, our solutions scale effortlessly while delivering pinpoint accuracy of 99.5%.

Bright yellow bee cartoon flying with wings spread, showing black stripes and antennae.
Flexible buying option

Flashfast implementation and time-to-value

We offer one of the quickest deployments in the industry with the ease integration. Our solutions are implemented as fast as just 3 months as opposed to the 1-year traditional industry standard.

Red heart shape with a golden ring wrapped around it on a white background.
Low TCO, High ROI

Pay only for whatyou need

Whether for data quality, management, risk or compliance, we adapt to your unique needs with a wide array of customizable solutions.

Frequently asked questions

What is UCIC?

UCIC (Unique Customer Identification Code) is a centralized unique identifier assigned to a customer so that the organization can recognize that customer consistently across products, accounts, services and lines of business. Instead of maintaining separate identities for the same customer in different applications, a unique customer ID connects those records to a common customer identity.
For banks and financial institutions, UCIC is particularly important because the same customer may have relationships across deposits, loans, credit cards and other products. Establishing a UCIC eliminates operational silos to unlock true customer centricity.

How is a UCIC created from fragmented customer data?

A UCIC is created by first identifying and matching customer records across different systems and lines of business. Matching algorithms evaluate attributes such as name, date of birth, father's name, address, phone number and other available information to determine which records belong to the same customer. Once the records are resolved, they can be linked to a common unique customer identifier.
Posidex uses AI/ML-powered algorithms to match and link customer records across systems. It generates a unique customer ID without relying solely on common national identifiers (such as PAN or Aadhaar). Our technology utilizes number theory-based mathematical models and recursive clustering for it. Trained on over 5 billion customer records, the engine resolves customer records with 99.5% match accuracy, overcoming spelling variations, typos, and missing fields to construct an accurate unique customer identifier across disparate source databases.

What is the difference between UCIC and a Customer ID?

The terms can be used differently across organizations. A customer ID may identify a customer within a particular application or system, whereas a UCIC is generally intended to provide a consistent customer identity across products, accounts or business lines. For example, a bank may have one customer ID in its lending system and another in its credit-card system. A UCIC can link those identities to the same underlying customer.

How does deduplication support UCIC creation?

Deduplication identifies multiple records that represent the same customer and prevents those records from being treated as separate identities. This is an important step in creating a reliable UCIC. Posidex uses AI/ML-powered matching and deduplication to identify and link customer records across systems. Its customer MDM capabilities have also been used for very large-scale deduplication and customer ID unification.

What is customer centricity?

Customer centricity means organizing customer information around the customer rather than around individual products, systems or business units. A customer-centric data architecture connects information from different lines of business to create a consistent customer identity. This enables organizations to understand the customer's broader relationship with the enterprise instead of viewing each product interaction independently.

What business benefits do banks and financial institutions gain by achieving customer centricity?

Achieving customer centricity through a unified UCIC yields immediate business growth, operational efficiency, and risk mitigation. Financial institutions achieve up to 20x faster customer onboarding, 1-second instant credit decisioning, and a 50% reduction in manual verification costs. By establishing a single customer view, institutions can accurately calculate total group loan exposure, eliminate redundant cross-sell pitches to existing customers, and streamline regulatory compliance under RBI directives, CKYC mandates, and privacy frameworks like the DPDP Act.

Can UCIC help banks identify cross-sell opportunities?

Yes. A unified customer identity can reveal products and relationships that may otherwise be distributed across different business lines. For example, a bank may identify that a customer who holds a savings account also has a loan or credit-card relationship. Connecting these relationships through a common customer identity provides a more complete basis for identifying relevant cross-sell and up-sell opportunities.

How does UCIC enable customer 360?

UCIC provides the identity layer for Customer 360. Customer 360 requires information from multiple products, systems and interactions to be associated with the correct customer. If the same customer exists under multiple disconnected identities, the resulting customer view can remain incomplete. A reliable UCIC connects those identities and provides the foundation for a more comprehensive view of the customer's products, relationships and interactions.

How is UCIC implemented across systems without modifying legacy infrastructure?

Posidex implements UCIC creation as a non-intrusive, database-agnostic layer that integrates seamlessly with existing core systems via REST APIs. Rather than forcing a costly or risky "rip-and-replace" of underlying systems, Posidex acts as an intelligent real-time identification engine It evaluates incoming onboarding requests against the enterprise customer master, assigns or links the unique customer identifier, and routes handshake keys to downstream systems in milliseconds.

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