Customer Golden Record

Unify customer data into a single source of information for precision, profit, and performance

Find out how
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Benefits

Secure, fast, and risk-free lending and KYC compliance

Streamline Operations

Automate manual processes, reduce human error, and improve operational efficiency

Maximize Revenue

Pitch products relevant to customers and increase cross- and up-selling

Retain Customers

Make customers feel valued with better products, marketing & after-sales, increasing loyalty

Insight-Driven Decisions

Have confidence in the accuracy and reliability of the data you depend on for decision-making

Improve Compliance

Streamline regulatory adherence by removing duplicates and using 1 customer record
The Impact

Real-time, accurate data whenever you need it

5x
Business growth
2sec
processing TAT
50%
Manpower Reduction
4hrs
Daily Data Update
What is customer golden record

Your most trusted view of data

Customer data is scattered across multiple systems because they interact across channels, platforms, and businesses. It makes sales, marketing, and customer service disjointed, bleeding revenue and letting opportunities slip.

Customer Golden Record merges all the data on a customer to create one single, trusted version, even across business lines and geographical boundaries.

A golden record does not edit or delete the source system information, but creates a new view that can be used by anyone. With near perfect matching and linking even without a common ID, it turns fragmented data into powerful insights.

Step 1:

Consolidates all accounts of a customer into one single source of truth based on survivorship rules that you can define

Diagram illustrating creation of a Posidex Golden Record by consolidating multiple account records with configurable survivorship rules for name, date of birth, phone, source, and address to form a unified Golden Record summary.
Diagram showing the process of creating a golden record from multiple customer records by de-duplication using data elements and survivorship rules.

Step 2:

Proprietary and advanced models detect duplicate records and merge them into one golden record

Step 3:

Updates changes to data in the golden records in real time or end of day to guarantee accurate customer information always & anytime

Diagram showing a golden record system linking source systems Core Banking, Credit Card, and Lending via phone number and address data, to consumption systems Underwriting, Collections, and Cross-Sell with survivorship rules applied.
Features

Built for demanding business needs

Scalable
Processes any data volumes from multiple sources
Fast
Quick response time and high throughput
Configurable
Flexibly define rules and degree of matching
ML-Powered
Number theory-based mathematical models & in-memory analytics
Agnostic
Seamlessly integrate data from CRM, ERP, financial systems, and more
Federated
Unmatched accuracy, privacy, and compliance with cutting-edge AI

Leaders choose us for ‘The Posidex Advantage’

Attain a single source of truth

We enable your teams with an all-encompassing real-time view of customers for profiling, synchronization, lineage and governance.

Enable global customer insights

Our solutions support federated and encrypted global customer search to unlock comprehensive insights.

Solutions that grow with you

With the capacity to manage 5 billion records in one go, our solutions scale effortlessly while delivering pinpoint accuracy of 99.5%.

Flashfast implementation and time-to-value

We offer one of the quickest deployments in the industry with ease integration. Our solutions are implemented as fast as just 3 months as opposed to the 1-year traditional industry standard.

Pay only for what you need

Whether for data quality, management, risk or compliance, we adapt to your unique needs with a wide array of customizable solutions.

Maximize returns with minimal investment

Our solutions are designed for minimal infrastructure and low total cost of ownership, so every dollar spent propels you toward greater profitability.

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Federated and privacy-enhanced

Maximize returns with minimal investment

Our solutions are designed for minimal infrastructure and low total cost of ownership, so every dollar spent propels you toward greater profitability.

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360° real-time view

Attain a single source of truth

We enable your teams with an all-encompassing real-time view of customers for profiling, synchronization, lineage and governance.

Orange gear icon with a clock hand inside, symbolizing settings or time management.
Scalability and precision

Enable global customer insights

Our solutions support federated and encrypted global customer search to unlock comprehensive insights.

Red love heart emoji with stars around it.
Speed to success

Solutions that grow with you

With the capacity to manage 5 billion records in one go, our solutions scale effortlessly while delivering pinpoint accuracy of 99.5%.

Bright yellow bee cartoon flying with wings spread, showing black stripes and antennae.
Flexible buying option

Flashfast implementation and time-to-value

We offer one of the quickest deployments in the industry with the ease integration. Our solutions are implemented as fast as just 3 months as opposed to the 1-year traditional industry standard.

Red heart shape with a golden ring wrapped around it on a white background.
Low TCO, High ROI

Pay only for whatyou need

Whether for data quality, management, risk or compliance, we adapt to your unique needs with a wide array of customizable solutions.

Why Customer Due Diligence

Customer data and insights in real-time

ML model trained on

5 billion customer data

Identifies

200% more correct matches

Very high throughput with

Real-time responses

Built for compliance with

Privacy by design

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