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Handling data from 68 centers with accuracy for a leading asset management company
For one of the largest asset management companies, Posidex consolidated its customer database across folios. Besides reducing duplicates, we built a unique, accurate customer repository. With our advanced deduplication and data unification solution, the company efficiently managed millions of records, ensuring seamless customer identification and compliance.
Like many financial institutions, our client—a top-tier asset management company—faced significant challenges managing its vast customer database. With millions of records and data flowing in from 68 major cities, the company struggled with:
Inaccurate and duplicate customer records hindered operational efficiency. Worse, it impacted customer service and increased compliance risks. Our automated data solution could handle data in millions daily. It could quickly identify new or old customers and assign a URN accordingly.
The intelligent matching and merging process built a progressively enriched customer profile, ensuring a single source of truth for all customer records.
Managing customer data at scale is hard. The matching rules are complex. The data inconsistencies are high. And you have to cross-match multiple addresses. Since these are received from various users across India, each has unique variations in names and address styles. It creates a fragmented database. Implementing Posidex’s technology, the AMC improved data accuracy and operational efficiency.
"We are using PrimeMatchTM of Posidex Technologies to carry out the one-time de-duplication of our customer database and a process is run on a daily basis for incremental matching. The performance of the software in terms of speed and quality of matches is excellent."
- AVP-IT
